Over the past two weeks, we have talked about numerous aspects of the small business start-up process. You have developed your business idea, named your business, determined your target market and your basic business practices, and you have developed a…
Now that we have talked about all of the more expensive marketing options for your business, let’s look at the ones that can be low cost or FREE! Retaining your current clients and getting them to refer new clients to…
Now that we’ve discussed the basics of Traditional Marketing, we will focus on Digital Marketing! This is the marketing people hear a lot about these days, but usually don’t actually know a lot about it. Digital Marketing includes (but is…
Now that you have started creating your marketing plan, we will dig into the different marketing and advertising channels over the next couple of days so that you can figure out which channels would be most effective for your target…
You’ve got your business idea, you’ve named your business, you know who your clients will be… so, now it’s time to think about marketing your business! The first step, similar to when you were developing your business and created a…